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科学美国人60秒:具有社交功能的保险杠贴纸

所属教程:科学美国人60秒科学系列 更新:12-21
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Bumper Stickers Make Highways More Social

具有社交功能的保险杠贴纸

“You know how it is when you’re driving behind a car and you notice the bumper sticker, and you think to yourself ‘Oh, it’s that kind of person’ or, ‘Why would somebody put that on their car?’”

当驱车驾驶在一辆车后,你注意到保险杆贴纸后,会想到“哦,原来是那样的人啊”或者是“为什么有人会在车上贴这些东西呢”?

Walter Goettlich, a sociology graduate student at the University of Kansas.

Walter Goettlich是堪萨斯大学的社会学研究生。

“I was coming back from a vacation with my family…and I was behind a car and the bumper sticker on the car was almost illegible, the type was really tiny and it said, ‘When this baby hits 88 miles an hour, you’re going to see some serious s**t.’”

“当时,我和家人度假回来,我在一辆车后面,那辆车的保险杠贴纸很难看清,上面的字体非常的小,内容是:当这个宝贝车速达到88英里/小时,你会看到可怕的事情!”

This was Goettlich’s AHA! moment. As you may guessed, the bumper sticker was a reference to the movie Back to the Future. It’s moments like this, on the highway, driving at speed, that can seem so solitary, but in fact there are opportunities to connect—and with perfect strangers.“That’s’ what I’m trying to get at…the way that we think about the world, based on how we read what other people put on their cars.”

这让Goettlich非常的惊讶。正如你想的那样,这个保险杠贴纸参考了电影《回到未来》。电影中的片段是这样,在公路上,以这样的速度行驶,会格格不入,但是事实上你会有机会——联系到完全不认识的人。“这就是我想要的……我们如何看待世界,会在我们解读他人在车上的贴纸上展示出来。”

To sample the kinds of messages being sent on our roads, Goettlich drove more than 10,000 miles on interstate highways throughout the eastern United States. He says one major variety of bumper sticker refers to things nearly everyone knows about—an election, a church, a social issue.

为了对在道路上发送的信息进行采样,Goettlich在美国东部的州际高速公路上行驶了一万多英里。他说,各种各样的保险杠贴纸提到的几乎都是众所周知的事情——选举、教堂、社会问题。

But other bumper stickers may require an observer to access what Goettlich calls “outside resources.” For example, the bumper sticker that says, “The Dude Abides” might drive some people to do a quick Google search. But a few viewers may feel an instant bond, being fans of the movie The Big Lebowski.

但是有的贴纸可能要求观看者访问Goettlich称之的“外部资源”。例如,写道“The Dude Abides”的贴纸会让有些人快速进行谷歌搜索。但是有些观看者会立即想到,因为他们是电影《谋杀绿脚趾》的粉丝。

“So, the kinds of stickers I tend to like are the ones that don’t make sense to me, because what they do is they challenge my preconceived notions of the world.”

“所以,我往往会喜欢那些自己弄不明白的贴纸,因为这些车主的行为挑战了我先入为主的世界观。”

Another type of care sticker is a response to other stickers. For example, you know those window stickers of stick families? Some even include a stick dog or a stick cat? “And then I saw recently another example which was ‘making my family,’ and it was what were clearly male and female stick figures having sex.”

另一种类型的贴纸是对其他贴纸的回应。 例如,你知道家庭窗口贴纸吗? 有些甚至包括一只狗或一只猫? “最近我又看到了另一个“塑造我的家人”的例子,那就是明显的男性和女性的贴纸形象在啪啪。

And then there are the ones that say, “My son beat up your honor student.”

还有一些贴纸的内容是“我的儿子打了你引以为豪的学生。”

So, when you’re on the road, check the messages sent by other cars around you. You might just connect, in a way you never expected. And without even bending a fender.

所以,当你驱车行驶在路上,看四周车辆贴纸上信息时,可能你们就会以一种从未想过的方式联系到一起。甚至不用弄弯挡泥板。

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